Hi, we’re a team of 12 senior-level creatives.

We’re small by design, and large in experience – carefully crafted over the years to the group you see today.

Happy Dogs & Humans

Principal / FOUNDER

Sara founded People People—or, DEI Creative, as we were called then—over 20 years ago.  Her passion for design and creativity are only rivaled by her cheerful spirit and love of laughter. Sara values the relationships and the team that have made our studio what it is today. When not creating magic at People People, Sara seeks adventure alongside her sweet family at the beach, in the mountains, or anywhere in between.

Senior Designer / Director

Noah, like the Gum Wall or an unusually-friendly Sasquatch, is a Northwest original — and he’s got the flannel-wearing fan club to prove it. Since graduating from Cornish College of the Arts in 2004, he’s been our hero of branding, print, and web — in addition to being a save-button stoic (every four minutes, minimum) and a pop culture king (ask him about our mysterious US Weekly subscription). When he’s not in the office, Noah is the fearless Dad of two animated twin boys. One day, he hopes to retire in a treehouse… but only if it’s got wi-fi and a good happy-hour.

Creative Director

Shannon is a Seattle native with a degree in philosophy from UW (and minors in art, film,  and history).    She quickly found her place in the design world after college, and has since honed her skillset to what is today, including (but definitely not limited to) brand strategy, creative direction, & interactive strategy.   She is a core component of keeping things real at People People.

Senior Designer / photographer

Raised in Bellingham, Maddy is a northwest girl at heart. She moved to Seattle to pursue an education in Visual Communication Design at UW, fell in love with the city, and never left. After school she took off traveling, and has been dreaming of living out of a backpack ever since. She finds inspiration from all eras, with a love of flea markets, vintage typography, and vinyl. Maddy specializes in print, branding and web design, always looking for a way to push the design-limits, and inspire new ideas.  When she’s not in the office you can find her in the woods, with a camera  in one hand, and a Rainier in the other.

SENIOR Developer

Hello world! Andrew is a Wisconsin native who is self-taught in all aspects of web development and web design. When Andrew is not typing up magical coding languages, he absolutely loves hanging out with his wife, daughter, son, and dog.

Web Developer

Hailing from the Buckeye State, Brett brings a hearty mix of web development and design skills to the People People team. He’s a well-rounded developer, with an eye for design, a mind for development, and a stomach for pizza. He is a problem solver, continually honing every step of his process. Fun Fact: He once saw Mike Tyson at an airport.

art director

Raised in DC, polished in South Carolina, liberated in San Francisco, and now rooted in the PNW, Amy thrives on weaving variant threads into a meticulous cloth. Fittingly, her passion for design started as a child with a sewing machine and Nintendo’s Mario Paint. After art school (and upgrading to her trusty Wacom tablet), she spent years at various agencies, enthusiastically solving as many different challenges as she could get her eyes and brain on. Now at People People, she continues to happily inhabit the space between ideas and humans. Outside the office, she enjoys French new wave and French fries, dancing with her dog, and curating her chair collection.

senior Creative Producer

Justin is an enthusiastic wearer of many hats (both literally and figuratively). With a background in video production, social media strategy and nonprofit marketing, he has spearheaded communications efforts for a number of PNW organizations and brands since migrating from New England more than a decade ago. One day, Justin hopes to convince his wife and two young sons to start a family band. For now, he generally spends the weekends battling blackberries in his backyard or puttering around Puget Sound in his rusting 1980s motorboat, The Moldy Goldfish.


Ever since she was old enough to hop on a city-bound bus from the Eastside, Seattle has been Michelle’s urban oasis. Majoring in Comparative History of Ideas at UW, her studies urged her to always seek varying perspectives in seemingly one-dimensional problems. Michelle would eventually go on to study design at the University of Berkeley. She specializes in web design and building future-proof branding systems that connect both beauty and purpose. For inspiration, Michelle can be found wandering the city to ogle at peculiar architecture, or walking her pup around the Sound. 

Creative Producer + Strategist


A native from the land of deep dish pizza, blues and Michael Jordan, Pam hails from the Chicago area bringing a background ranging from elementary teacher, to sports marketing to property management to accounting. She has a BA from Valparaiso University and her MBA from the University of Notre Dame. Even though her Midwest roots run deep, the Pacific Northwest is definitely home. She has been the queen of the calculator with People People for over 10 years making sure all beans have been counted and the cash is flowing. When she is not relating to numbers, she can be found attending her kids sporting events and traveling with her family, exploring exciting and new places.


Moe was the office greeter, with a constant  smile and an affinity for walking through peoples’ legs. If you gave him your banana you would’ve been lifelong friends.