In collaboration with the team at Ballard Alliance, we evolved the Visit Ballard identity to feel even more welcoming—honoring the neighborhood’s rich maritime heritage while embracing its modern charm.
Additionally, we did a photoshoot along Market street, featuring the retail and restaurants that make the neighborhood so unique.
From typography inspired by Ballard’s historic character, to a refined anchor shape—and a new icon—we’ve crafted a flexible brand system that scales beautifully across every touchpoint.