Taproot Theatre

Background

Taproot Theatre is a professional, not-for-profit theatre company in Seattle, known for producing compelling, hope-filled stories on stage and through its touring programs. Now celebrating 50 years, Taproot nurtures artists, inspires audiences, and fosters community through the transformative power of storytelling.⁠
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To usher them into the next 50, People People designed an elegant new visual identity; featuring a wordmark, full of warmth and sophistication, a hand drawn tree icon, and a lush, memorable palette.

Scope

Industry

A rich legacy of storytelling deserves a rich palette. Deep, earthy hues and vibrant pops of teal and orange speak to the kind of performances Taproot Theatre promises: memorable, uplifting, and deeply rooted in the human experience.

The taproot symbolizes strength, stability, and nourishment. It’s a fitting metaphor for an organization grounded in something deeper, with a mission that continues to grow.⁠
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We paired expressive, fluid type set in an upright and theatrical serif with the softer, organic lines of the hand drawn tree. Together, type and icon convey strength of spirit and a legacy of storytelling that dives deep, while reaching out.

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