Mad Lab


Mad Lab is a winery, tasting room, and subscription wine club in Buellton, CA.  Founders Tom and Mike are utterly and completely mad about wine, but fed up with the pretentious culture surrounding it. With a goal of pulling back the curtain on the winemaking process, they put experimentation before tradition, and fun before frills.

Driven by the idea of blending creativity with technical wizardry, we created a clean but playful custom-type logo to speak to the fluidity between science and art, and dialed up standard grape colors for a bright, fresh, and unexpected color palette.


  • Branding
  • Custom Typography
  • Messaging
  • Packaging
  • Print
  • Web Design + Development

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The logo for Mad Lab easily simplifies to memorable ‘ML’ monogram icon – which is perfect for small applications, from swag pieces like stickers and corks, to digital applications like a favicon.

Wavy shapes and color-blocking on the labels reflect the idea of blending and their equally left and right-brained approach, while allowing for an infinitely scalable, templated packaging system.