Background
We partnered with the Seattle Office of Economic Development to help connect small businesses to their communities with the ‘Shop Your Block’ campaign. Our focus on the holiday shopping season, we aimed to imbue the visual brand with the usual amount of seasonal cheer – but didn’t shy away from the new circumstances the 2020 pandemic necessitated. Vibrant illustrations merrily depict socially-distanced scenes with masked shoppers and curbside pickup, carrying the message of shopping safely while supporting the local economy.
