We were thrilled to the gills to partner with the iconic NW restaurant group, Salty’s! We were brought “on-board” to evolve Salty’s storytelling and brand positioning through charismatic messaging, artful custom illustration, and a new menu system.
Scope
Branding
Illustration
Naming + Messaging
Print
Strategy
To bring the Salty’s dining experience to life, we hand-rendered a whimsical cast of characters in an illustration style custom created for Salty’s.