We partnered with James Beard Award–winning MariPili Tapas Bar, our Capitol Hill neighbor in Seattle, to create a brand identity rooted in Galician culture. Inspired by Chef Grayson’s heritage and her collection of Spanish treasures and heirlooms, we led full brand discovery and translated those influences into a rich, authentic visual system. Our work extended into interior consultation and thoughtful details throughout the space, ensuring the brand was felt as much as it was seen.
We developed a flexible logo system for a range of applications, drawing on Galician iconography and hand-crafted forms to evoke a human, tactile feel—reflecting the authenticity and warmth of the guest experience.
Through our photography, we sought to reflect the depth and character of the space, highlighting every considered detail — curated heirlooms along the throughway, richly colored cocktails, organic textures, and the vibrant rhythm of a restaurant in motion.
