Background
Creative West (formerly Western States Arts Federation) is one of six place-based nonprofit regional arts organizations. Its mission focuses on sharing information and resources with communities and seeking partnerships in order to promote cultural preservation.
In collaboration with staff and board members, we uncovered the need for a clear, inclusive identity that reflects the myriad of communities it serves. Short, memorable, and timeless, the new name Creative West better encompasses the belief that place matters to the creative process. Freshly crafted messaging articulates the scope and impact of their work, and is warm, optimistic, and grounded in realism.
Visually, the rebrand strikes a balance between professionalism and playfulness. Rounded, approachable typography and a vibrant palette inspired by the Western landscape complete the visual identity.
