A new look. A century in the making.

Founded in 1919 in the heart of Jackson Hole, Wyoming, Jackson Drug first served the community as a neighborhood pharmacy. Today, the family-owned institution has evolved into a beloved restaurant and ice cream shop, with its rich history serving as the foundation for our creative approach.

The refreshed identity draws inspiration from the original mark discovered on early pharmacy bottles, carefully reinterpreted for a modern audience. Building on that heritage, we developed a flexible system of vintage-inspired logos, badges, typography, and illustration that honors the brand’s legacy while supporting its continued evolution. Across applications, from takeout packaging to apparel, the identity brings a strong sense of character, nostalgia, and place.