Green Juju offers a simple way to enhance any pet’s diet with nutrient-rich fruits, vegetables, and novel proteins. To help them rise above the noise in the natural pet food space, we developed a cohesive brand identity, packaging system, and supporting illustrations that balance vibrancy with trust—bringing clarity, energy, and shelf appeal to every product.
Meet Bailey, the beloved lab who inspired it all. After being diagnosed with cancer in 2013, Bailey became the reason Green Juju came to life. Her journey back to health—through a holistic approach of fresh greens, whole foods, and natural therapies—sparked a mission to bring real, nourishing ingredients to pets everywhere.
Through custom illustration, Bailey’s legacy lives on in every product, reminding us that with the right care, our pets can thrive.
We designed Green Juju’s packaging to differentiate from the muted, earthy tones common in the natural pet food aisle. Instead, we chose a palette of bright, fresh colors to reflect the joy of pet ownership and the nutrient-rich ingredients inside. The result is a bold, energetic shelf presence that feels as lively and nourishing as the products themselves.
Photography by PGTSND Productions
