Brand Strategy
Brand strategy can take many forms / what it is.
Brand Strategy
About what the heck brand strategy is / why it’s important.
What it might include depending on one’s needs:
- Competitive analysis
- Tagline and messaging
- Brand story development
- Tone and voice guidelines
- Research
- Stakeholder engagement
- Naming
- Brand system planning
Brand Strategy
About what the heck brand strategy is / why it’s important.
What it might include depending on one’s needs…
- Competitive analysis
- Tagline and messaging
- Brand story development
- Tone and voice guidelines
- Research
- Stakeholder engagement
- Naming
- Brand system planning
Evergreens
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Evergreens
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Typical process?
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Competitive Analysis
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Tone & Voice
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