Our Approach
At People People, strategy guides every conversation. No matter the deliverable, we show up curious, so that we can uncover the beliefs, opportunities, and differentiators that actually matter to your business.
Our role is to guide, synthesize, and clarify. We listen deeply to stakeholders, look closely at your competitive landscape, and pressure-test your positioning. We then help you make decisions that are both inspiring and tactical—building a strategy that connects internally with your team and externally with your audience.
What is Brand Strategy?
Whether you’re a startup defining your place in the market or an established organization navigating change, our strategy services can help you build the foundation for a brand that lasts.
Landscape & Audience Research
Understanding your market, competitors, and where your brand can shine.
Brand Architecture
Structuring your offerings and sub-brands so they make sense together.
Positioning & Value Proposition
Defining what you do, who you serve, and why people should choose you over the other guys.
Stakeholder Engagement
Bringing leadership, employees, and partners into the process so the strategy sticks.
Washington State Parks
How do you successfully evolve a treasured brand? By getting input from the fans of course. Our brand refresh for Washington State Parks began with extensive audience research, ensuring that every tweak of every brand element was made with purpose and intention.
Our process is built on inquiry, and we’re excited to get to know you! Here are some of the questions we might explore together:
- What’s driving you to revisit your brand at this point in your journey?
- When you compete for new business, supporters, customers, or partners, what typically wins it for you?
- How do you want people to feel when they interact with your brand?
- Looking ahead 3–5 years, what does success look like for you?
- What assumptions about your company would you like to turn upside down?
- Which aspects of your work will never change, no matter how much you grow?
- What makes you unique?
