Our Approach
Our work in messaging and naming always begins with conversation. We ask questions, listen closely, and look for the truths behind your brand. By exploring your story through dialogue, we uncover the values, differentiators, and experiences that really define you.
Then, we shift perspective. We think deeply about the people on the receiving end of your message: Where are they? What mindset are they in? What are they curious about? What concerns or preconceptions might they bring? Effective messaging is a bridge between your intent and their experience—clarifying what you mean to say and ensuring it resonates with the people you want to reach.
Our goal is simple: to help you tell your story clearly, in a way that builds trust, connection, and confidence across every touchpoint.
Messaging & naming often includes
Tone & Voice Development
Defining how your brand speaks across platforms and contexts. Because personality is what turns “just another brand” into the one people actually root for.
Naming
Creating memorable, strategically aligned names for companies, products, or services. It’s often your brand’s first impression—we help make it count.
Messaging Frameworks
Core positioning statements, value propositions, and key messages that ensure consistency across social, web, print, and anywhere else your brand shows up.
Brand/Company Story Development
A narrative that ties together your history, present offerings, and what makes you distinct—delivered in three lengths for different uses.
Fora
How do you evolve a respected Pacific Northwest design studio after four decades? By returning to the heart of their work. Our renaming and rebrand for Weisman Design Group led to Fora — a name rooted in the outdoors and the human connection that defines their practice.
Questions We Might Ask
The right words do more than explain your brand—they build connection. They align your team, give your audience confidence, and help your brand stand out. At People People, we help you find words and stories that feel authentic to you and meaningful to the people you want to reach. Here are some of the prompts we might explore together:
- If your brand were a person, how would it sound in conversation?
- What’s the single most important idea you want people to remember about your company or organization?
- How do you want employees, clients, and partners to feel when they hear your brand story?
- Which parts of your history are essential to carry forward, and which can evolve?
- Are there words, tones, or naming conventions that feel “off-brand” for you?
Whether you’re a startup defining your place in the market or an established organization navigating change, our strategy services can help you build the foundation for a brand that lasts.
