Inspired by the power of intentional gifting, Vellie was created to nurture, support, and uplift through beautiful products. The core collection of wraps, scented sprays, and candles was designed to envelop customers in warmth, comfort, and empowerment – creating meaningful moments of connection and calm in a fast-paced world.
Starting with the visual brand, our goal was to convey the feeling of ‘being wrapped in love’. We developed custom typography for the logo, with flowing letterforms that reflect warmth and embrace—an idea echoed in the accompanying ‘V’ icon.
This sense of softness and care extends throughout Vellie’s identity: thoughtful, tactile finishes on the packaging design suite and collateral, to carefully crafted messaging and a warm, inviting website design.
To deepen the brand’s connection with its audience, we also built a cohesive social media plan—outlining content pillars, engagement strategies, and designing templates for a variety of posts.
