The Gerald


The Gerald is a craft cocktail bar located on historic Ballard Avenue in Seattle. In tandem with a remodel effort, we developed a new visual identity and suite of menus inspired by the bar’s mid-century aesthetic and classic drink menu.


  • Branding
  • Custom Typography
  • Illustration
  • Print

The Gerald brand features a custom script logo, a bright yet sophisticated color palette, and a custom pattern and icon set.

The menus were designed to be easily changed by the staff, seeing that their liquor library and specials change weekly. (We highly recommend their signature Ballard Old Fashioned.)