![](https://b2965322.smushcdn.com/2965322/wp-content/uploads/2018/10/ConvivialCoffeeCupWorkGrid.jpg?lossy=1&strip=1&webp=1)
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Sweet Iron waffles has been around for almost a decade in a cozy little nook in the heart of Seattle’s downtown. They were busting at the seams and in need of a brand refresh for their new Capitol Hill location. Retro diner and Belgian-style influences come together in this project where we led both the brand development and interior creative direction, and topped off the project with a fun, sugar-filled photoshoot. Prost!
A set of icons makes use of the classic waffle iron pattern while heralding offerings.
Thrice as nice in neon – this custom signage later found its way onto a tote bag design.