To celebrate its 20th anniversary, we partnered with Seabrook to evolve and expand upon the beach town’s visual brand.
The new identity pulls inspiration from the resort’s laidback sophistication, its quirky quaintness, and mix of relaxation and seaside recreation.
The iconic arbor that leads down to the beach. One of several illustrations created to celebrate the town’s costal charm.
Meet Sal, the Seabrook Athletic League’s unofficial mascot with a knack for keeping things chill. He’s all about clam digging, pickleball, and beach strolls—as long as they don’t conflict with happy hour. Priorities, amirite?
