Rival Fitness


Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan. We crafted Rival’s visual identity, marketing collateral, website, signage, and more.


  • Branding
  • Custom Typography
  • Illustration
  • Naming + Messaging
  • Print
  • Web Design + Development

A custom icon set was developed to showcase the breadth of  the gym’s physical activities and programming, each incorporating the signature stripes of Rival’s primary logo.