![](https://b2965322.smushcdn.com/2965322/wp-content/uploads/2019/01/plinkit_gif.gif?lossy=1&strip=1&webp=1)
![](https://b2965322.smushcdn.com/2965322/wp-content/uploads/2019/01/plinkit_work_hover.jpg?lossy=1&strip=1&webp=1)
Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan. We crafted Rival’s visual identity, marketing collateral, website, signage, and more.
A custom icon set was developed to showcase the breadth of the gym’s physical activities and programming, each incorporating the signature stripes of Rival’s primary logo.