Background
Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan. We crafted Rival’s visual identity, marketing collateral, website, signage, and more.
Rival Fitness
Scope
- Branding
- Custom Typography
- Illustration
- Naming + Messaging
- Web Design + Development
A custom icon set was developed to showcase the breadth of the gym’s physical activities and programming, each incorporating the signature stripes of Rival’s primary logo.
