Nature meets tech in this fresh new brand we helped bring to life. Lichen makes science-backed air purifiers that let you “breathe the outside in” — clean air with a side of style.
We partnered with Lichen’s founder to hone their brand strategy, craft core messages, and develop a visual identity that stands out in a crowded industry.
Lichen’s logo blends streamlined typography with organic forms to create a balanced visual system that breathes.
Unboxing the air you’ve been waiting for
We crafted Lichen’s packaging to echo the elegance of its tech. Clean lines, calming hues, and subtle natural textures create an unboxing that feels like a breath of fresh air (because it literally is). A nod to both Scandinavian minimalism and Pacific Northwest roots, it’s packaging with purpose.
