Background
It was a true badge of honor reimagining a brand that our team worked on nearly 18 years ago! In fact, People People’s own story began in Leavenworth, so partnering with Leavenworth Area Promotions was a full-circle moment. Tapping into the town’s iconic Bavarian theme and stunning mountainside setting, we crafted an identity to represent year-round recreation, nostalgic charm, and fun for all ages.