Fabian Flower Farm is a passion project run by husband and wife team Haley and Jacob Rice on a southern inlet of Olympia, Washington. With a flourishing community that looks to Haley as a resource for cultivation methods, they enlisted People People to create a visual brand that reflected their story of growth through flower farming.
Because of Haley’s active engagement on the farm’s social platforms, the brand has become an extension of her personality. We created a custom illustration as a primary logomark, cementing the audience’s connection to Haley as the face of the brand.
A variety of typefaces were used throughout the brand, from the sturdy logotype – reminiscent of heirloom seed packets – to a friendly serif for the tagline we coined, making for a visual experience that feels as carefully crafted as the bouquets from the farm.
