Four siblings hailing from Bucks County, PA (just outside Philly), tapped People People to bring their new cider company’s unique story to life—starting with the name. “Different Beast” captures their unfiltered spirit, unexpected flavors, and refusal to play by the rules.
Inspired by the Smith’s family crest which features a lion crossing the sea, a custom ‘merlion’ was created as an embodiment of Different Beast’s fiercely unique cider blends.
We designed a versatile logo suite for Different Beast that can flex across any surface—coasters, tees, tap handles, you name it. Bold on a billboard, fierce on a sticker. Wherever it shows up, the merlion makes its mark.
