Background
Somerled designs high-performing short-term rental properties by creating unforgettable spaces that foster meaningful experiences. Blending in-depth market research with an industry-leading investment strategy, their mission is to craft spaces that are not only beautiful and functional, but thoughtfully elevated.
They partnered with us to refine their brand strategy and messaging, and to lead a visual rebrand. Following an in-depth discovery phase, we clarified their positioning and set the foundation for design. We started by creating a custom wordmark—a logo that’s both highly legible and playfully distinctive, offering a timeless, fluid expression of their strategic and creative strengths.
