Evergreens

Background

Evergreens, a Pacific Northwest fast-casual restaurant, needed fresh a digital experience and punchier messaging to match their vibrant personality.

We started by honing their unique, pun-filled voice to help them stand out in a crowded market. With a new tagline in tow, “Fresh, Fast and Personal for the Pacific Northwest” and heaps of punny one-liners to boot, we ensured their playfully approachable tone gave them an edge over competitors, including the out-of-town chains. Evergreens continues to be THE Northwest neighborhood spot for salads, wraps and warm bowls.

Scope

  • Messaging
  • UX + UI
  • Web Design + Development

Our web redesign brought their brand to life with a modern look and feel, while prioritizing functionality for their customers. We streamlined the online ordering process, making it effortless to customize meals, including a reskinned, easy-to-use nutrition calculator to support healthy eating choices. The result? A brand and website as fresh as their ingredients—perfectly tailored to their local audience.

From menu descriptions to social media captions, we ensured their playful voice resonated with their PNW customers while emphasizing their commitment to freshness and speed. This cohesive messaging strategy helped solidify Evergreens’ position as a local favorite with a personality as bold as their flavors.

Photos by Brooke Fitts
Art Direction by People People

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