Hard seltzer has been rising in popularity for a while now, but what has been missing in the market is a craft seltzer, one produced in small batches with real, organic, ingredients. Which is where Sound Seltzer came in to shake things up.
In developing the visual identity and packaging, we were inspired by hot summer days, specifically in the 70’s when life just seemed easier somehow. We captured this feeling throughout the brand via the use of retro-inspired typography and colors, summer-camp-esque apparel, and feel good photography.
