Fora Landscape Architects

Background

Weisman Design Group, a well-known Pacific Northwest Landscape Architecture studio, was approaching their 40th year anniversary when they decided to rename and rebrand to better reflect who the studio was today.

Together we landed on the name Fora, which is the plural of forum and means simply ‘what is out of doors’ in its original latin. As a team of designers who create spaces for people to connect — with each other and the natural world — the name was a perfect fit.

Scroll In Device
Scroll In Device

The website doesn’t shy away from color — something that was inspired by the team’s warm, optimistic personality.

Notable features include:

  • Custom WordPress theme
  • Responsive design
  • Project portfolio with grid and map views
  • Project filtering and search
  • Custom animations and jquery components
  • SEO/Google optimized
fora.land

The new visual identity and logo pull inspiration from the meaning behind the name, as well as the team’s personality and culture.

The custom ‘f’ in the logo, which features both hard angels and rounded moments, was inspired by the intersection of nature and the built environment; where people and the natural world connect.