Background
Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan. We crafted Rival’s visual identity, marketing collateral, website, signage, and more.
Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan. We crafted Rival’s visual identity, marketing collateral, website, signage, and more.
A custom icon set was developed to showcase the breadth of the gym’s physical activities and programming, each incorporating the signature stripes of Rival’s primary logo.