Branding & Website Development for Multifamily Residential Buildings & Hotels

Drawing on over 20 years of experience of placemaking for dozens of multifamily housing developments, residential communities, and boutique hotels throughout the Pacific Northwest and beyond, People People delivers specialized branding, web, and design services built on a foundation of genuine curiosity and deep industry insight.

Your Partner in Placemaking

If your residential development or hotel is looking for support in brand strategy, naming, visual identity, web, print or digital design you’ve come to the right place.

Our approach begins with an open mind, asking questions and listening to all key stakeholders to fully grasp each community’s unique features, location, selling points, desired audiences, and differentiators.

This listening-first strategy, combined with our hands-on  experience working with real estate developers on residential buildings and  hotels and a profound understanding of brand strategy and impactful design, allows us to create powerful, memorable communities that not only stand out in a competitive market but are precisely tailored to elevate your project’s reputation and growth objectives.

Our Services

Whether you’re a small studio defining your place in the market or an established AEC firm navigating change, our strategy, visual identity, and web design services can help you build the foundation for a brand that lasts.

The strategic process of distilling your residential community or hotel’s essence into a memorable, distinctive title that resonates with your target audience and secures a unique space in the market

Defining your community’s unique personality, voice/tone, core purpose, values, and competitive positioning that guides every aspect of your communication and marketing

Encompassing all tangible design elements, such as logo, color palette, typography, and supporting graphics, which create immediate recognition and convey your building’s personality

Creating an intuitive user experience and dynamic interface with functional, responsive code that brings your community’s site to life across all devices

Seamlessly weaving your narrative into the architectural identity, interior design, signage, and key amenity spaces, turning physical environments into immersive, memorable brand experiences.

Creating unified marketing materials—from sales materials to social media graphics and email templates—that maintain a consistent look and message across all touch points

Client: GARDNER GROUP

GEM by Gardner is a new collection of residential communities throughout Salt Lake City, Utah and beyond.

Website Design & Development notable features include:

  • Custom WordPress theme
  • Responsive design
  • Visual identity & iconography
  • Custom animations and jquery components
  • SEO/GEO optimized
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We are People People. For 20+ years we’ve helped companies in the AEC industries and beyond shape their identities and tell their stories through branding, web and design.

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